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Bradshaw International

Bradshaw International is a category-leading designer and marketer of high-quality branded and private-label kitchen gadgets, bakeware, cookware and related products. Arbor’s collaborative approach and supermarket channel experience represented a natural fit with Bradshaw’s family-business culture and unique market strategy.

Headquartered in Rancho Cucamonga, California, Bradshaw International, Inc. is one of the largest U.S. designers, marketers and category managers of high-quality, value-oriented branded and private label kitchen housewares and home cleaning supplies. Bradshaw’s line of more than 4,000 household products ranges from can openers, pizza cutters and spatulas to baking sheets, cookware sets and mops and brooms, sold under nationally recognizable Good Cook, Oneida,® Bialetti,® Mr. Clean® Cleaning Tools, Bonny,® Butler Home Products® and Dawn® brands in more than 30,000 retail locations.

Arbor acquired Bradshaw in October of 2008. We were attracted to Bradshaw because of its exceptional senior management team, its dominant niche position in the supermarket kitchen tools category and its longstanding blue-chip customer base. Arbor’s was selected over comparable bids because of our nuanced grasp of Bradshaw’s unique brand-agnostic, supermarket-focused strategy, our retailer knowledge and relationships, and an Arbor management philosophy that aligned well with Bradshaw’s.

Over the past four years, we have worked with Bradshaw’s management team to significantly expand distribution in all core categories, create a flexible debt structure, move to a web-based EDI platform and complete a comprehensive strategic plan for the home cleaning products division. Together, we were able to nearly double EBITDA in just over three years. Today the company is well positioned for continued success.

Company

Bradshaw International, Inc.

Industry Segment

Housewares

Detail

Grocery channel market leader with strong food broker relationships; Blue-chip customer base; Acquired in 2008

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